1) Approaching holiday season:
The Christmas holiday season might be a few months away but, for sellers your holiday season starts right from this time of year because shoppers start making purchases from now for the autumn and winter holiday seasons. So, are you doing the best to attract potential buyers? For eBay sellers this is the right time to start listing items, build feedback slowly, and prepare for the much-awaited holiday season, where typically you would sell 5-10 times more than during normal times.
2) Make use of the holiday calendar
- Halloween – October 31
- Thanksgiving – 4th Thursday in November
- Christmas – December 25
- New Years Eve – December 31
Keep track of these important holidays so that you are ready and prepared to sell ten times more when the season arrives. All the sellers at this point are doing everything to bring the holiday mood to encourage people to buy from them. It is the same for eBay sellers. The holiday mood can be created by using appropriate designs and banners to announce all your super sales and freebies you would like to give away. By doing this you are indicating that you as a seller are in a holiday mood too and it is one way to stay ahead of your competitors and get the crowds to your store.
3) Do your research on which product sold well the previous year:
What is also important is understanding which products sell better during the holiday season. Some products could be seasonal – they could be inappropriate for sale during a certain season and appropriate otherwise for e.g. selling Wellingtons during the summer season and during the rainy season.
The other method to ascertain if your products would sell in numbers is research which products sold well last year during the same time and during holiday season. See what new versions of those products have been launched this year, start early and try capturing that market now.
Ebay pulse (pulse.ebay.com) is a great place to get started on research of trending products on eBay. Based on the category search you will find the latest trending items under that category and also the largest selling stores. Take a look at the stores to see what the sellers are doing differently that makes people buy from them.
4) Marketing your listings with a good listing template design:
Early marketing of your products could ensure you pull crowds when they start shopping. What follows is the various ways in which you can market your products. Show off your brand and your products with a good listing template; display product image in the description; offer promotions and have banners to display your business policies like combined shipping. etc. Based on your research, display your best selling categories in your listing.Tell your customers you will be offering good discounts for the holiday season, that you will ship items as soon as possible and offer tracking numbers. Go a step ahead of every other seller by promoting these offers. With marketing done in the right way you could see yourself ahead of the competition during the peak-sales period.
5) Monitor the best listing time, duration and quantity:
eBay offers some amazing tools that you could make use of to make sure that you sell right. Use tools like Terapeak, or search eBay’s sold items and a particular seller’s sold items. Make use of eBay’s advanced search to quickly and particularly find what you need. Research in particular about the best listing time, duration and quantity of listings is important to understand the areas in which you can improve to better your sales.
Doing plenty of research could help you in many ways as a seller to keep your sales rolling.
6) Start Diverting Holiday Traffic to your eBay Store:
You can do more to promote your listings by taking up seemingly difficult tasks such as blogging in sites like squidoo, practicalecommerce.com. etc. Use social media to create a hype about your store and listings so that more people can come to know that you sell on eBay and be interested in purchasing from your store. Social media sites such as Facebook allow you to create a fan page. Create such a page to be in regular touch with the people interested in your brand. By doing more outside eBay to market your brand and yourself as a seller you could begin diverting traffic to your eBay store.