Magento 2 case study – Abakus Direct

Abakus Direct

Magento Case Study

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About the client

AbakusDirect is a UK based furniture company that offers comfortable, sophisticated and premium sofas that are affordable. They manufacture and distribute custom furniture and fabrics of different kinds. Abakus Direct had kick started their business with Magento1, later we at dZine-hub assisted them to migrate to Magento2 to help them upscale their business and sales by creating an user-friendly customer interface.

The challenges

The challenge here was to migrate data (furnished through Magento1) to Magento2 without having to lose any data within the interface. While achieving this, the focus was primarily to boost the brand’s online presence and sales, employing varied and unique marketplace integrations. Search engine optimization and the pay per click marketing models of internet marketing were also priorities.

What we achieved

We were greatly successful in bringing about:

  • An attractive, clean and modest UI/UX storefront
  • A tailor made mega menu
  • A secured Klarna checkout
  • A flexible and highly scalable solution for expansion in the future
  • Reduced time frame (than usual) in processing orders
  • Well-improved server responsiveness
  • Customized product extension
  • Third-party modules customization and integration
  • Marketplace integrations like Manomano
  • Google Merchant center

We inclined more towards presenting a new vision of the website design, which inturn would enable buyers to evaluate products better with a much simpler process of purchase and payment and make it convenient, which we were successfully able to achieve through sustained improvements.

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