About the client

Ro Rox Boutique is a UK based clothing company that sells vintage inspired clothing from brands such as Hell Bunny, Jawbreaker, Hearts and Roses, Voodoo Vixen and also from their own Ro Rox label. They have expanded their business across countries like Australia, Canada, France, Germany, Italy, Netherland, Spain, Sweden and the United states.

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The challenges

Their primary and major concerns were poor sales and to improve overall website management. And the company’s primary goal was to achieve the following:

• Improve functionality
• Increase sales
• Increase page speed performance of the site
• Make the website more user friendly
• Better Product navigation & management
• Resell to existing customers

Our approach

We followed the agile methodology for development, that is splitting development into different phases:

Phase I:

• Migrated data from magento 1 to magento 2
• Built a website with minimalistic designs
• Integrated third-party extensions to meet expectations like ajax shopping cart, ajax layered navigation, one page checkout to bring about an user friendly checkout experience
• Integrated elastic search for a better search functionality
• Xtento feed setup

Phase II:

• Considering the UX and the attractiveness of the brand, our designers succeeded in showcasing the best website design after a few A/B tests
• Post design, our Magento developers through their efforts deployed a fully branded version of the website
• Magento optimization for peak performance of the website
• Improved website scores on the Gtmetrix and google page speed insights
• Integrated Google merchant center for google shopping

What we achieved

• Google ads, Google merchant center, social media setup
• Identified new brands using data driven analytics and online market research
• Monitored customers activity on website by integrating zoho page sense tool and made the website more user friendly
• Integrated reviews io module to add trust to the business
• Passed core web vitals on desktop view
• Reduced page load time (by 40%)
• Increased new customers acquisition to the site
• Sales have increased by over 220% in the span of 4 months