Magento Case Study
About the client
Malay Apparel is an established online clothing retailer in the United Kingdom. The brand aims to provide a diverse range of fashion at affordable prices; designed by and for fashion conscious men and women. Malay Apparel is one of the fastest growing apparel brands in the United Kingdom and a high-volume seller at eBay and Amazon marketplaces for many years.
Their primary concerns were poor sales and improper website management. And the brand’s goal was to achieve the following results:
- Extend functionality and, as the result
- push up the sales
- Increased site
- Make the website more user friendly
- Product management
- Increase newsletter subscribers count
We followed a dexterous methodology for development, that is splitting development into different phases:
- Upgraded magento version from magento 2.2 to magento 2.3
- Built a website with minimalistic and basic designs
- Integrated third-party extensions to meet some expectations like ajax shopping cart, ajax layered navigation, One page checkout to make the checkout user friendly.
- Xtento feed setup
- Considering the UX and the attractiveness of the brand issue, we assigned the work to our E-commerce department and the designer. We succeeded in finding the best solution for the website design after a few A/B tests performed by our designer
- At the next stage our Magento developers. Owing to their efforts the website was taken to a new level within several months
- Made data consolidation to achieve systematic Data Management
- Integrated to Google merchant center for google shopping
What we achieved
- Online marketings like google ads, Google merchant center, social media
- Added a custom mega menu to the website making it user friendly
- Monitored customer activity on the website by integrating zoho page sense tool
- Integrated review.io module to make the website more trustable
- Implemented lazyload and retina to reduce the website’s load time in loading high resolution images on devices
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