1. Choose your Item Titles wisely
When a buyer searches for a particular item on eBay, he is shown a list of similar results. To increase the chances of the buyer clicking on your item from the list, choose your item titles wisely as it is the single most important factor that brings visitors to your listing on eBay. It is important to note that the eBay has a limit of of 55 characters for your item title. Hence, ensuring that the item title contains all the important keywords would go a long way in explaining precisely what you are offering to your buyers and hence could increase visitors to your eBay listing.
For e.g. “used iPhone silver MIB + bluetooth” is certainly more descriptive than “iPhone for sale”. ( MIB= Mint in Box) A descriptive title could be attractive and could encourage a buyer to click on your title among the thousands of other listings on the page.
2. Enhance your title with Subtitle and Bold options
These options needs to be used wisely as usage incurs a small price. A subtitle can be used to describe your item further. The bold option can be used to highlight your title to make it stand out from all the other item titles. When giving away freebies or an offer along with a product, these options could be worthwhile to give your item the extra edge that gets the buyer to click on your item from the list of similar items that appear.
3. Use high resolution & clear images of your products
I know this is cliché but – A picture speaks a thousand words. It is imperative that the pictures of your items are taken well, in all possible angles to best describe your item. Bear in mind that a good picture is one of the best ways to get prospective buyers to be interested in your item. eBay allows you to have more than one picture for each listing so use this multiple images option wisely and take a front, rear, side and other possible angles on the item to show your customers exactly what your item looks like.
The best way to get clear images of your products is by simply using a high resolution camera to take pictures. You can browse through eBay to make note of the different angles and backgrounds used in other product images and make use of these points when taking pictures of your products.
Displaying these images in your description area would also help in showcasing your product better. However, in order to display multiple images in your product description area, you may need to know some basic HTML editing skills.
- use multiple images
- make not of different angles and backgrounds used in other product images
- for best results use a high resolution camera
4. Item description
The description of the item needs to correspond with the item that you are selling. Buyers need to know every little bit of information about the item before they make the purchase. Your positives could turn into negative feedback for misinformation or ambiguous description of the item. Some of the things to take note of when describing your item are: typographic legibility, clear description, spelling mistakes, bad grammar etc. Clear writing about the item without spelling and grammar mistakes will convey correctly the details about the item. Describe the item as you would if someone were to enter your shop and ask for information on a particular product.
- Make sure the item is described accurately
- Avoid grammar and spelling mistakes
5. Use eBay Item specifics
Item specifics tells your buyer that these are the specific details and conditions of the item if they are looking to buy it. It helps describe an item better. eBay has their default list of item specifics based on the category you choose to classify your item under.
Additionally, we can display these item specifics in a more readable format in the item description, in the form of a tabular data. Again this would require basic HTML knowledge to edit the item description to display the specifics data, but could enhance your search results as all the keywords in the item specifics would be considered for eBay search.
6. Tell your customer who you are and what your policies are
Have an About Me section that clearly explains who you are and what you do. This could contain your physical store address or your business registration address, how long you have been in business, and other details that could perhaps focus on your USP. Sections that provide more information on payment, return policy,contact options, etc. could also help in conveying your business policies clearly to your prospective customers.
eBay emphasizes, and it is believed that buyers are more inclined to make a purchase when the seller has an about me page describing the company/seller history and some information with which the buyers could relate to in order to help them make a decision about buying from a particular store/seller.
7. Brand your listings with a listing template
Every seller on eBay is trying to stay ahead of the competition and thrive in the online business to rake in profits. For that to happen, sellers need to be backed up with a brand name to be able to keep the sales rolling. The brand could well be built starting with design. A listing template design which comes with a header design displaying email addresses and other important business information in the header, banners to showcase business policies like free shipping, etc is a smart way to attract buyers and build a coveted brand name for yourself.
8. Offer various ways for your buyers to navigate your inventory
The hardest part of an online business is to get buyers to stick to a certain page which is important to encourage a checkout. An easy-to-navigate page is the best solution to make buyers stick to your listing page.
How navigation can be made easy is by creating drop down boxes, custom category promotion boxes, dependant down down boxes, etc. It is a bonus if images for each of these add ons are included. Avail the services of a professional eBay design company who can design these custom boxes to give your listing page a striking and professional look that sets your listing apart from the many on eBay.
9. Maintains good DSRs:
The most important aspect of selling on eBay is to maintain good Detailed Seller Ratings (DSR). eBay ranks your items based on each individual item’s DSR, etc. A top-seller status is issued by eBay if you show good feedback ratings i.e if you ship on time, communicate quickly, respond to buyers questions, describe your item accurately, offer reasonable shipping and handling charges etc; your feedback remains positive which will earn you the top-seller badge and convey to your customers that you can be trusted to make a purchase from and satisfaction guaranteed with the items they pay for.
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